How does a little-known agriculture finance company build brand awareness and get the word out about its lending services? Especially in an ultra-competitive marketplace, where every bank and financial institution claims to be the leader in ag financing? Start with branding fundamentals by building a solid foundation for your brand. Execute creative deliverables with superb messaging and design. Then launch it with a strategic media plan that puts your brand before the eyes of your audience. This is exactly what we did for Conterra Ag Capital (Conterra).
Additional services provided
- Key messaging development
- Creative design
- Online advertising
- Video
- Copywriting and editing
Survey the landscape
Conterra is a relatively unknown ag lending company that works to meet the financial needs of producers all along the risk curve.
Sketch what success looks like
Being newer to the marketplace, Conterra wanted to raise brand awareness by sharing what they do and establishing their company as a thought leader.
Engineer the plan of attack
Start by building the brand from the ground up. This meant establishing brand messaging and positioning — complete with core values, value drivers and brand personality — and developing brand standards with a fresh secondary color palette, new fonts and guidelines for dynamic imagery.
Build and deploy
The next step was to bring the brand to life through a series of ads that would introduce Conterra to farmers, ranchers and members of the ag lending community.