Yes, there was once a guy named Art. Yes, he started a company that made back-of-the-lot farm equipment like forage boxes and manure spreaders. And yes, we used Art to personify a no-nonsense brand personality that would click with the farmers who do the hard work that often goes unnoticed. Let’s just say ol’ Art hauled home a manure spreader full of awards for his work.

Our in-house 3D animation team didn’t muck around with this one. They sat down with equipment engineers to understand every nut, bolt and conveyor belt so they could bring the project to life in an accurate (and beautiful) way. The final animations show off every angle of these manure spreaders in a scripted video that didn’t hold anything back.