Community State Bank

ADDING SOME HORSEPOWER TO A CENTURY-OLD BRAND

Century-old banks don’t entertain rebrand efforts lightly. We gathered insights and feedback from people across CSB’s leadership team, including what kind of bank they’d be if they were a car (an electric red Mustang Mach-E). Then we developed a new brand mark and refreshed messaging to ensure everyone tells a consistent, compelling story. Put the top down, because now the fun begins.