Championing the Best
When you’re selling seed, business happens somewhere between the end of a dusty road and the neighbor’s kitchen table. It’s a relationship business, 100%. Our work? To strengthen the relationship between the farmer, the Champion Seed brand and the independent seed dealer who owns the relationship with their customer. While much of the industry was zigging away from independent dealers, we zagged and helped champion those relationships by building a strong brand and messaging that instills pride in Champion’s dealer partners.