Hitachi Construction Machinery Americas

When Marketing Goes Heavy-Duty 

When one of the largest construction equipment manufacturers in the world decides it’s time to ramp up their presence in the largest construction market in the world, there’s a lot to communicate. It’s safe to say we went ALL IN. A trade show PR campaign with helicopter rides. A facility-opening with dignitaries from Japan. The launch of a whole new series of products. Job stories. Media interviews. Social media. Dealer marketing. We’d say we’re getting the message across.