Training and consulting

level up with lessing-flynn

Growing a business requires trying new things and developing new skills — both of which can be intimidating. But here’s the great thing. You don’t have to go it alone. We offer a variety of training and consulting packages to help your team (or even your dealer or agent network) get the ball rolling. Whether you only need a quick half-hour presentation or a half-day workshop, we have options depending on your chosen topic and format. We’ll put together exactly what you need.

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Areas of expertise

CHOOSE YOUR ADVENTURE

Strategy

We live and breathe marketing strategy. We’ll use our Less Friction process to help you make real progress on your marketing goals. We can also deliver specific insights — whether you want to run a marketing department like an agency or take a deep dive into AI.

Digital and media

We stay on top of digital and paid media innovations so you don’t have to. We can cover SEO, SEM, Google Analytics, using CRM platforms, email marketing and a whole lot more. Just let us know what you want to explore.

Public relations

Public relations is all about building and managing positive relationships with your stakeholders. Our trainings will give you the tools to do so. We can cover PR best practices, how to survey the PR landscape in your industry or spokesperson training.

Social media

Social media is a powerful marketing tool. We can show you the ins and outs — from strategy to capturing images and videos to share. Plus, specific training for dealers, agents or employees can transform them into advocates across platforms.

Creative

Our expert team can teach you to create and publish designs in InDesign or Canva. We’ll also show you how to get everything perfectly packaged before posting online or sending designs through to print production.

Custom training

Need something a little different? We’re happy to provide custom training options. Let us know what topics you want to explore. We’ll collaborate with you to develop a session tailored to your company.

Popular trainings

A FEW OF OUR OFFERINGS

ARTIFICIAL INTELLIGENCE (AI)

Business leaders across all industries are racing to keep up with the latest advancements and better understand AI’s business and ethical implications. Our AI trainings help professionals embrace the future of this technology.

HUBSPOT

Without the right structure, CRM systems like HubSpot can become unmanageable fast. The LF team can help set you up for success, getting your sales and marketing teams on the same page. We’ll audit your current HubSpot use and provide training on the software’s key features and functions — all to help drive sales.

EMERGING TRENDS IN DIGITAL MARKETING

Get up to date on the latest advancements in digital marketing with the LF team. We’ll cover paid media, social, analytics, web and more. Master new targeting options, discover social media trends and leverage data analysis tools to optimize your marketing efforts and boost ROI.

Search engine optimization (SEO)

SEO is an organic strategy that uses research, website content and structure, and other factors to help your brand show up in online searches. We’ll walk you through the basic strategies and tools, highlighting best practices to help you rank higher.

“I loved sitting down with LF to learn more about ways we can use SEO to move our business forward. LF made it both fun and engaging. They were invested in teaching me what would help our specific needs for my role and brand goals. I would recommend the training to anyone looking to strengthen their knowledge on SEO.”

— Ashlee, Global Digital Marketing Specialist

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